Because there is always more space for experiences.
Because there are more stages to take over.
Because there are more events ready for a breakthrough.
Live Events Marketing specialises in strategic event marketing, strengthening how events build presence, generate anticipation, and maintain relevance.
INSPIRED BY EVENTS. DRIVEN BY MOMENTS
As a growth marketing expert, Elina combines data-driven insight, creative thinking, and strategic planning to develop effective marketing solutions. Her work focuses on audience growth, visibility, and long-term marketing development, with a particular emphasis on the events sector and growth-oriented organisations.
Elina has extensive experience within the event industry. While serving as marketing manager and interim marketing manager, she played a pivotal role in scaling attendance for a recurring concert series from 52,000 to over 100,000 visitors within four seasons. She has also contributed to significant year-on-year audience growth, including supporting a 50% increase in festival attendance during its second year.
Elina holds a Bachelor's degree in Business Administration.
Elina Rapeli / Founder & Head of marketing
Anni is a performance marketing specialist with extensive experience in event marketing. Her background combines strategic planning with hands-on marketing implementation across visibility-driven, ticket-focused environments. Anni has built her expertise within the event industry, working as a digital marketing expert for a ticket sales company and contributing to the marketing of numerous events — ranging from large-scale productions and festivals to live shows and established event venues.
Anni holds a Bachelor's degree in Business Administration and is currently completing a Master's degree in Business Administration. Her current research focuses on the utilisation of customer data within event marketing.
Anni Mattila / Founder & CEO
We are LE'M
Live experiences operate under different rules.
There are fixed dates.
There are significant production costs.
There is no “we’ll optimize next quarter.”
Marketing in live environments is not abstract branding — it is commercial risk management.
Live Events Marketing was built specifically to manage that risk and turn it into measurable revenue.
We are a specialized event marketing agency focused on performance-driven growth for live-driven organizations.